Catalyst won one of BtoB Magazine’s best creative awards of 2009 in the Nontraditional category for our “Catalyst Bat Phone.”  Our goal in this mailing, targeted to editors of advertising industry publications, was to either write articles for these publications, be written about, and/or be contacted and sourced as industry experts.

We scheduled meetings with editors of leading industry-based trade magazines in NYC. Realizing that they are constantly approached by agencies for story and PR opportunities, we knew we had to differentiate ourselves. We also wanted to make it easy for these editors to contact us when they needed a resource or industry expert. The best way to accomplish these tasks was to do what we do best — make an impact with a unique, relevant and useful door-breaker. We succeeded. Read what BtoB Magazine had to say.

I’m proud to unveil the new face of CatalystDirect.com.  It’s sleek and sexy, but then again, I’m partial…

The new look is more than just a design; it’s a story.  I don’t want to give it all away in this post so sit back, relax and enjoy — then explore and get an understanding of our viewpoint and see how we take it from conception to reality in 3 new portfolio pieces.

While you’re in here, send me a comment and let me know what you think!

I contributed to an article for last weeks’ DM News, titled “Adding Dimension to DM Success”. You can read the entire article here. For the right target, and the right product or service, nothing works like getting a “present” in the mail. We recommend a dimensional piece for a number of our clients, because the engagement level is so great. And most importantly, because they work. Here’s one we recently mailed for Weyerhaeuser. You can check it out in our portfolio

It’s been pretty busy here at Catalyst Direct recently, but not too busy to work on our new website. Here’s a sneak peek. We’re feverishly working away and look forward to the launch, coming soon.