People
John Brogan
Executive Creative Director
John Brogan has more than 20 years’ experience writing and creating direct marketing, advertising and interactive for a variety of accounts, including airlines, financial services, health care and automotive manufacturing, to name a few. John has held positions with a number of leading creative agencies, including Campbell-Ewald, BBDO and Organic.
He brings an in-depth knowledge of branding and marketing communications to every project and is dedicated to developing the big idea and making it work through even the smallest tactical detail.
At Catalyst, John’s role as executive creative director is to ensure that the work is strategically on target, creatively brilliant … and makes an emotional connection.
“Effective direct marketing is all about making contact with people as individuals,” says John. “It’s the words they read or hear, and the look and feel of the design. Everything has to touch them. Even the strongest offer can fall short if it doesn’t make some sort of emotional connection.”
John’s wife is an accomplished artist and they have two kids in college. In his free time, John likes to run and scream down trails on his mountain bike.
He brings an in-depth knowledge of branding and marketing communications to every project and is dedicated to developing the big idea and making it work through even the smallest tactical detail.
At Catalyst, John’s role as executive creative director is to ensure that the work is strategically on target, creatively brilliant … and makes an emotional connection.
“Effective direct marketing is all about making contact with people as individuals,” says John. “It’s the words they read or hear, and the look and feel of the design. Everything has to touch them. Even the strongest offer can fall short if it doesn’t make some sort of emotional connection.”
John’s wife is an accomplished artist and they have two kids in college. In his free time, John likes to run and scream down trails on his mountain bike.