Catalyst won one of BtoB Magazine’s best creative awards of 2009 in the Nontraditional category for our “Catalyst Bat Phone.”  Our goal in this mailing, targeted to editors of advertising industry publications, was to either write articles for these publications, be written about, and/or be contacted and sourced as industry experts.

We scheduled meetings with editors of leading industry-based trade magazines in NYC. Realizing that they are constantly approached by agencies for story and PR opportunities, we knew we had to differentiate ourselves. We also wanted to make it easy for these editors to contact us when they needed a resource or industry expert. The best way to accomplish these tasks was to do what we do best — make an impact with a unique, relevant and useful door-breaker. We succeeded. Read what BtoB Magazine had to say.