Catalyst won one of BtoB Magazine’s best creative awards of 2009 in the Nontraditional category for our “Catalyst Bat Phone.”

According to a recent study, 66% of Americans do not want marketers to tailor advertisements to their interests. Reading this statement made me wonder: Is that a true feeling, or perhaps was the question worded in the wrong manner? For years, studies have shown that when asked, consumers adamantly believe that advertising doesn’t affect their purchase decisions, but clearly we know that this isn’t true.  So rather than focusing on the negative perception of targeted ads, I wanted to point out some key benefits targeting provides to consumers.

Read more on Consumer benefits of behavioral targeting…

Rochester, NY, October 5, 2009 – Digital pioneer Peter Platt joins Catalyst Direct in the newly created role of Chief Digital Officer, leading all digital marketing initiatives for the agency.