We have heard it for years now …2006, 2007, 2008 was going to be the year of the mobile, yet year after year, we all realize that it wasn’t. Is 2009 or 2010 going to be it? Hard to tell, but mobile is certainly becoming more mainstream. With the proliferation of smartphones, billion application downloads, $199 iPhones, Android, the third screen is definitely gathering attention. Why wouldn’t it? With these types of numbers, it’s a great opportunity to engage with customers on their own terms.