Catalyst Direct Wins Prestigious Pro-Comm Award From The Business Marketing Association
May 11, 2009Catalyst Direct, Inc., has been named BEST OF DIVISION WINNER of a coveted Pro-Comm Award from the Business Marketing Association. The Pro-Comm Awards are the only national awards that recognize excellence in business-to-business marketing and communications.
The winning entry in the Variable Data/Personalized Direct Mail category was for the Kodak Digital Imaging campaign: ScanMate/What’s in your inbox? This comprehensive print and digital campaign featured multiple VDP versions of the print component, as well as an email, PURL, microsite and a follow-up print mail piece.
“This is just one example of the fine work the entire team here at Catalyst performs every day,” said Jeff Cleary, managing director. “It’s based on solid strategy, innovative creative solutions and passion for what they do. The win is really theirs.”
The formal awards presentation will take place at the BMA 2009 Annual Conference on Wednesday, June 10, at the Drake Hotel in Chicago, IL. This year marks the 34th Annual Pro-Comm Awards competition. According to the BMA, “The annual BMA Pro-Comm Awards competition recognizes the work produced for clients who possess the foresight and understanding to direct superior communications, by agencies that demonstrate the ability to transform ideas into effective information that produces results.”
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