Catalyst made some noise in the media last week with the official launch of the public service initiative, “Unexpected Benefits,” for OneCityConnection.org — a website dedicated to providing volunteer opportunities within the city of Rochester — a joint venture between the City of Rochester and United Way of Greater Rochester, in collaboration with Advertising Council of Rochester.

Kevin Seaman, our director of data and analytical services, was recently quoted in BtoB Magazine in article about optimization of internal databases and customer lists.