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Archive for January, 2009


Donation to RIT assists in creating state-of-the-art computer lab

Rochester Institute of Technology has partnered with four Rochester-area advertising firms to enhance educational and research facilities for students in the fields of advertising, public relations and journalism.

Read more on Catalyst Direct Invests in PR Education and Research…


Filed in: In The News, Press Releases

I recently spoke with Ginger Conlon in the 1to1 Blog about how consumer behavior is changing, especially in the way customers communicate and interact with brands. Consumers are much more empowered.


Filed in: Brand Membership, Campaign Integration, Digital Marketing, Direct Marketing, Multi-channel Communications
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