Why is it that within most companies “Marketing” and “Sales” are competing disciplines that seldom (if ever) work together? We don’t believe in it. We believe, and have proven, that when Marketing and Sales join forces they can move prospects through awareness to consideration, and ultimately to the purchase decision.
An edited version of this article recently appeared in the October 27 edition of DM News. Jeff and I are very fortunate that we have been so successful at recruiting and retaining the talented people here at Catalyst. Here’s how:
Read more on What is the most effective method for finding great talent?…
The hard work and thought leadership of Catalyst Direct is hitting the industry press. Recently, Jeff Cleary, one of our managing partners, took part in a roundtable discussion in B to B Magazine discussing trends in direct marketing, ranging from use of BRC’s to offers, to prospect targeting and analytics.