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Catalyst Direct Hires Technology And Digital Expert Dustin McAdams As Chief Information Officer

Rochester, NY—Catalyst Direct today announced the hiring of Dustin McAdams as Chief Information Officer, reporting to agency managing directors and founders, Mike Osborn and Jeff Cleary. In this new position, Mr. McAdams leads the agency’s technology team in the innovative use of information, processes and technology to better serve their clients. Mr. McAdams is the latest in a string of new hires for the agency, which continues to witness double-digit growth, with a combination of new business and organic growth from current clients.

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Consumers crave intelligent marketing, and they love it when we get it right.  That coupon arriving just when I was considering my purchase options?  Brilliant!   Your letter to me about how your particular product suits my needs?  Right on target.  But where were you when I was at the mall last week?  And why didn’t you stop me from buying that other product that isn’t as good as yours?

Read more on Ambiance and Ubiquity: The Keys to Consumer Context…

I contributed to an article for last weeks’ DM News, titled “Adding Dimension to DM Success”. You can read the entire article here. For the right target, and the right product or service, nothing works like getting a “present” in the mail. We recommend a dimensional piece for a number of our clients, because the engagement level is so great. And most importantly, because they work. Here’s one we recently mailed for Weyerhaeuser. You can check it out in our portfolio

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