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Archive for July, 2008


A new search engine, Cuil (pronounced “Cool”), was launched on Monday.  It was  developed by some folks from google and was introduced with great press and fanfare. So far, the responses have been mixed and the search results spotty.

Read more on What’s so Cuil remains to be seen….


Filed in: Usability, User Experience, Web Development
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The process of putting your life online, in aggregate, has been called “lifestreaming,” so it’s inevitable that brands (having personalities all their own) would join in: Here’s a good introductory article on lifestreaming for brands.

Read more on An Introduction to Lifestreaming for Brands (via ReadWriteWeb)…


Filed in: Channels and Tactics, Digital Marketing, Multi-channel Communications, User Experience
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Found this excellent review of mobile trends in the US and UK.   Visit Mobile Life 2008 and download the full report (pdf).


Filed in: Channels and Tactics, Digital Marketing, Narrowcasting, Usability, User Experience
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You may have read recently that the notion of “the Long Tail” (which is a guiding principle in interactive marketing) had been debunked by an article in the Harvard Business Review.  I had been struggling with how to explain to my colleagues why the HBR article was, in my opinion, off base (it was, essentially, discussing a different point entirely).  Anyway, Seth Godin has saved me the trouble with his post:  There it is again.

Read more on Long Tail Debunking, Debunked?…


Filed in: Narrowcasting, Niche Strategies
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