Artist Aurora Robson, that’s who.

Among her other remarkable works of art, Robson has created a series of junk mail collages. (I have forwarded an e-mail to her — hoping she’ll consider changing it to “direct mail” collages.)

Read more on Who says direct mail can’t be art?…

It’s no secret that we’re in a very competitive communications environment out there. We don’t just compete with other DM or online materials. It’s everything that people look at…television, outdoor boards, point-of-purchase materials, newspapers, magazines, Web sites, YouTube and other forms of alternative media.

Read more on The art and science of reviewing creative….

We’ve been having some interesting discussions about creative execution with a number of new clients. They are very interested in design and formats. Should we do postcards or dimensional mail? E-mail or PURLs? On and on it goes. I could answer that targeting and offer ought to be considered first, but that’s not what clients want to hear,… at least not initially.

Read more on Creative in B2B Programs…

Tim Leberecht at iPlot has an excellent post which points at some of the ideas in Direct Marketing 2.0. Included is a distillation of some thoughts from Seth Godin and and a few excellent links.  Blogroll material for sure.  Enjoy: The End of the End of Marketing?

Read more on iPlot: The End of the End of Marketing?…